The New Line Academy aesthetic school was born in 1973 in Florence from an idea of Vito Biondi, a well-known and respected professional in the beauty sector. With the new conviction that cultural training in the beauty sector must be born in environments that favor inspiration, the choice falls on Florence, the cradle of the Renaissance and the artistic avant-gardes. In Via dello Studio he creates a training center of excellence capable of restoring credibility to the profession, laying the foundations for constant growth.